We're showing small-medium sized businesses the sustainability initiatives they should be focused on by benchmarking their performance against industry competitors, highlighting the actions that will drive the biggest ROI and analysing the gap between where they are and their targets.
And of course, the sessions are completely free!
Whether you don’t know where to start, or you’ve already begun your journey, Contingent gives you:
What does Sustainability mean for small and medium sized businesses?
For SMEs, it's about limiting the negative impact the business has on the environment, community, or society as a whole. This usually means addressing two main categories: Environmental and Social. This is often packaged up into a handy acronym, ESG (Environmental, Social, Governance). The 'G' is about ensuring the relevant structures exist so that the business conducts itself transparently and ethically, and is accountable to its stakeholders.
What are the benefits of sustainability for small-medium sized businesses?
There are a lot. But it's important for businesses with less time/resource to identify the sustainability initiatives that will actually help them deliver these benefits and achieve a real ROI. Benefits include:
What is sustainable marketing?
Sustainability can be a great lever for SMEs to appeal to a growing, sustainability conscious audience, if applied correctly. Essentially it's about promoting environmentally and socially responsible products, practices, and brand values. Your business doesn't have to rooted in sustainability, you just have to be making sustainable choices e.g. sourcing locally, cycle to work schemes, using sustainable packaging etc. You're probably doing some of this stuff already and Contingent can help you package this up and share it with customers, whilst avoiding any risk of greenwashing.
What does sustainability accounting mean?
It's about measuring and reporting your business's environmental and social impact. The important point here is that customers, investors and regulators (increasingly so), want visibility on your sustainability performance. Vague, unverified website pages won't cut it any more. It's about showing a concrete plan, actions and results you can back up. We can help here